Opal Consulting, a migration and education consultancy, was struggling to generate business through organic search. Despite having a website, they faced a complete lack of organic leads due to technical inefficiencies and poor keyword targeting. By implementing a four-pillar SEO strategy focused on technical health and high-intent keywords, Qognition drove a 220% increase in organic traffic and secured Page 1 rankings for over 10 high-value keywords within just 6 months.
1. The Challenge: Invisible in a Crowded Market
When we began our audit, Opal Consulting’s digital presence was stagnant. The website was not just underperforming; it was failing to capture any organic market share.
Key Issues Identified:
- No Organic Leads: The site was not generating any inquiries from search engines.
- Misaligned Targeting: Keyword targeting was poor, with no alignment between the content and actual buyer intent.
- Technical Weaknesses: The site suffered from slow load times and lacked proper indexing, making it difficult for Google to crawl.
- Content & Authority Gaps: There was a minimal content strategy with very few ranking pages and zero backlink authority to prop up the domain.
2. The Strategy: A Four-Pillar SEO Approach
To reverse this trend, we didn’t just apply quick fixes. We restructured the entire SEO strategy around four core pillars:
Phase 1: Technical SEO Overhaul
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Audit & Repair: Conducted a comprehensive audit to identify and resolve crawl errors and indexing issues.
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Speed Optimization: Optimized Core Web Vitals to ensure faster page load speeds and full mobile responsiveness.
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Site Health: Created and submitted valid XML sitemaps and fixed broken links that were bleeding link equity
Phase 2: High-Intent Keyword Optimization
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Intent Research: Identified and researched high-intent, long-tail keywords specifically relevant to the client’s migration services (e.g., specific visa subclasses).
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On-Page Optimization: Rewrote title tags, meta descriptions, and headers to include primary keywords and improve click-through rates.
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Structure & flow: Improved internal linking structures to push authority to critical service pages and added clear Calls-to-Action (CTAs) to boost lead conversion rates.
3. The Results: From Invisible to Industry Leader
Within 6 months of executing this strategy, the transformation was quantifiable and significant.
Key Metrics:
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220% Growth in Organic Traffic: The site saw a massive influx of new visitors driven purely by search.
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Page 1 Domination: The website achieved Page 1 rankings for 10+ high-intent keywords.
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Consistent Lead Generation: Service landing pages began generating qualified leads consistently.
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First Organic Conversions: The client reported their first-ever organic conversions after months of previous stagnation.
4. Visual Proof: Data That Speaks
Traffic Growth Trend
Keyword Ranking Success We successfully ranked the client for competitive, location-specific terms. Key wins include:
